I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
M&S seemed a bit slow in using buzz monitoring tools to track a huge Facebook group intent on changing their surcharge policy on bras for bigger busted women. The moral is that digital public relations is a necesssity, not an add-on.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
I remember being miffed when all these new so-called experts appeared. Oi! I was here first. Who are these bloody Tony Parsons and Julie Birchill – what do they know? Where were they when Nick Kent and Charles Shaar Murray were changing the face of music journalism?
I see a similar reaction from some of the early-adopters in digital marketing. A mild resentment towards the new kids on the block (not the band, that is). And a snootiness to old ‘new media’. A fashionable sneer at Facebook here, a condescending shake of the head at the Skittles experiment there. Now that’s only natural human behaviour but, if unrecognised, it can lead to tunnel vision.