We meet a few in-house marketing teams who get the importance of using Web technology to understand and link with the customer but their lives are still difficult: the world is still set up for the old way of doing things.
There are risks in opening your business to social media. But there is probably a greater risk that, if you don’t, you will be sidelined and overtaken by more nifty competitors.
Try it and see if you come up on the first couple of pages for your own company name. Every company should really be on the first page of their natural listings search….there is no reason not to be. Then the generic terms for the business you are in.
No-one is sure how conventional marketing planning is going to adapt to a medium where communication has to be adapted to thousands of dialogues all over the Internet. Social media just doesn’t plug straight into the marketing mix, though some large companies just see it as another element.
More and more companies are starting to understand and manipulate the power and massive influence Facebook users and their social groups can have on their companies’ online image, publicity and brand.
In the digital era, so much more of your public relations program will be addressing non-journalistic audiences, such as sales prospects, customers, industry analysts, competitors and prospective employees.
This is a sad story of appalling customer service and the worst of corporate bullying. Sadly many organisations are guilty of these, but BT are the masters of uncaring practice. What’s particularly worrying is that because of their monopolist position in our country’s telecoms provision their ineptitude is seriously damaging our economy’s ability to compete [...]
The simple, but essential guide to getting yourself on Twitter.
“Social Media Marketing is emerging as one of the most important, if not the most important source of information for the consumer.”
Go for a wide reach on social media or be more selective. B2C marketeers might go wide whereas B2B marketing managers should be more selective.