The latest statistics to be released by ‘MarketingSherpa’ have indicated that the biggest barrier hindering the adoption of Digital PR and Social Media Marketing in all types of companies is lack of knowledge.
Nearly half of the marketing people responding to the Web survey admitted that their lack of staff with the technical skills to allow [...]
Well that’s one way to encourage young people to be more considerate when using public transport. But London’s Transport Commission is harnessing the power of Social Media Marketing to get the message across.
They have created a new social networking site - ‘Together for London’ - an open forum for Londoners to share their ideas of [...]
Digital marketing is sustainable marketing. By conserving energy and resources, email and SMS communications are just as “green” as they are “digital.”
More and more organisations are getting their publics to go paperless (paving the way for targeted marketing messages). Billing statements have already largely been transitioned online, giving people the ability to view their current [...]
Influence is now more important to brands than persuasion, communities more than individuals. The Web may be changing behaviour as well as facilitating rapid communication. Is this what Digital PR is?
If engaging with your prospects and customers and tapping into their on-line activity is essential to the future success of your business, you need to put some thought into and implement a structured approach to Digital PR.
Most people shy away from any sort of camera let alone a video camera, so why would you want to be the star of a video about your own company and its products or services?
Well the answer is twofold. In the fast moving online world, video content is recognised as being the future business tool [...]
Possibly one of the leading examples of Social Media Marketing (SMM) in the UK at the moment is TRIPADVISOR. Firstly, it’s important to remember that these 1000’s of reports from the general public have been uploaded along with their own photos, for no benefit to themselves, they are just happy to tell people their personal [...]
Conventional public relations tactics have come a long way in the past 100 years - the press release, white paper and press kits - were conceived in the early 1900’s, the first recorded press release, printed verbatim in the New York Times was on Oct. 30, 1906 covering a serious US rail crash and in [...]
As we enter into more uncertain times, marketers need all the help they can get.
Tactics should, of course, slot into an overall strategy: nevertheless, with online tools changing so quickly, you might appreciate a checklist of cost-effective, online techniques which, if you haven’t tried, might be part of your armoury.
Juice Digital sponsored the Marketing & Media Section in January’s edition of North West Business Insider. It featured a report on digital marketing.