All the talk in today’s marketing world is how an excellent Social Media Marketing (SMM) and Digital PR (DPR) strategic campaign will improve your online presence, brand and reputation with customers and trade alike, not to mention the benefits it will add to enhance your SEO and gain higher positions in the free natural search [...]
Council communications heads might well have initiative-fatigue! But it is pretty certain that they are developing plans within their departments to grasp many of the emerging digital opportunities for saving money, improving two-way communications with stakeholders and making communications activity more sustainable.
In Web 2.0 times, companies that clam up and don’t communicate will find that digital comment will provide a negative backdrop in human interest and semantic terms.
We already are equipped with the most robust and least expensive toolset for communications that the world has ever seen. We possess massive distribution networks with tiny transmission costs. We are our own authors, publishers, printers and distributors.
Why do we seem wary of this new medium? Because resources don’t follow distribution in the obvious way as it did with the other media (radio, TV, films, outdoor). But maybe that’s not where we need to make an immediate margin?
A lot has been said about the need for brands communicating online to shift from a mindset of control to one that’s a little more relaxed and open and engaging from a customer perspective. Smarter companies are ceding a degree of control of their brands to the public and, in doing so, are building communities [...]
Last night, I gave a short presentation to a CIDS meeting in Stockport, Greater Manchester, UK, on social media management. As an experiment, I asked the audience of 50 smaller businesses and advisors to stand up and, as I called out various social media platforms and they confirmed that they had registered an account, they [...]
Public sector communicators have been following the digital divide debate with interest. Whilst most are convinced of the need for digital communications with their stakeholders some are concerned about those excluded from 21st century means of access to information.
In a recent interview Paul Murphy, MP, minister for digital inclusion commented on the Oxford Internet Association’s [...]
If you run an online business or trade in areas where you have no physical shops, factories or salespeople, then a strong online branding campaign will be an essential part of your marketing toolkit. Real customer loyalty and success online will only be achieved if your brand becomes influential and respected.
Traditional marketers will tell you [...]
The Prime Minister’s Office ePetitions system is a standard-bearer for government-stakeholder communications. By the end of 2007, petitions attracted nearly 5.5 million signatures, from nearly 3.7 million different email addresses. During the peak times of the biggest petition (which attracted 1.8m signatures) the site was servicing up to 150 transactions per second.
As far as local [...]
It’s one thing appreciating and understanding that you need to exploit phenomena like social media to help your business grow: it is quite another implementing a digital marketing programme.
There are three issues here: the first is familiarity with the technology. Setting up a blog, running an email campaign, devising social media news releases, managing data [...]