Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
M&S seemed a bit slow in using buzz monitoring tools to track a huge Facebook group intent on changing their surcharge policy on bras for bigger busted women. The moral is that digital public relations is a necesssity, not an add-on.
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
I remember being miffed when all these new so-called experts appeared. Oi! I was here first. Who are these bloody Tony Parsons and Julie Birchill – what do they know? Where were they when Nick Kent and Charles Shaar Murray were changing the face of music journalism?
I see a similar reaction from some of the early-adopters in digital marketing. A mild resentment towards the new kids on the block (not the band, that is). And a snootiness to old ‘new media’. A fashionable sneer at Facebook here, a condescending shake of the head at the Skittles experiment there. Now that’s only natural human behaviour but, if unrecognised, it can lead to tunnel vision.
The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.