In addition to being a valuable part of a standalone marketing communications strategy, Social Media Marketing is also widely used in concert with search engine optimisation. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has on search engine listings.
A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.
Follow the link to see an amusing take on communicating Social Media Marketing’s Return on Investment or ROI.
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
Unilever’s head of comms says digital budgets should rise
An ancient oak-framed hall stands on Juice Digital’s industrial estate.
rt and science are both needed for the new discipline Social Media Marketing.
What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]