I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]
This is a blog by Tina Jagla:
Me being on the internet started in Germany, in the summer of 2000 – I was 17 – when I was riding my bike the 7 kilometres to my friend’s place almost every day to explore this new and exciting wonder that was the internet. Swimming pools? Pah! We [...]
This is a blog by Tina Jagla:
“FACEBOOK WINS: Rage Against the Machine UK Christmas Number 1” was announced by Mashable last night. Who would have thought?
It was not only Facebook though, but also users on Twitter, countless bloggers and journalists in traditional media who picked the audacious campaign up and spread the word and thus [...]
This is a Blog by Tina Jagla:
This year’s race for the UK’s Christmas Number 1 might have surprised some traditionalists. The obvious candidate Joe McElderry from The X Factor with his single “The Climb” got competition from an unexpected source. A seventeen year old song called “Killing in the name” by American hard [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.
Two things seem to prevent bigger brands and companies using Social Media Marketing. There may be more but these are what we are sensing in the current situation.
Speed of information is a challenge to individuals and organisations. Social Media Marketing is a logical response to warp speeds and may be more fundamental than just a tactical switch.