The exponential growth of social media usage has revolutionised the marketing world. Brands and companies can’t talk. Or communicate. Only people can. Millions of people are now directly connected to a brand or its spokesperson (be that in-house or a social media agency). People marketing is new. And it’s a challenge. Get it right and the rewards will be great. Get it wrong and…well ask Gerald Ratner.
Steve Downes, head of social media, Juice Digital, Manchester
As social media marketing is moving inexorably into the mainstream, more and more ‘specialist’ agencies are springing up. And more and more traditional agencies are adding social media marketing to their list of client services. A good thing too. In my opinion, an effective social media marketing [...]
Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.
I like to think I’ve a decent sense of humour. In fact I’m regularly criticised for maybe not taking some things seriously enough. My favourite TV viewing is comedy, whether that’s stand-up, sitcoms, movies - whatever. And I’ve got a reasonably eclectic taste – Eddie Izzard is probably my favourite stand up and Outnumbered my [...]
A look at the social media industry and how smaller agencies are being squeezed out by huge, traditional agencies, like DDB, moving into the market and poaching the major accounts. By Tom McKenna.
We created this website about 18 months ago. We’re still proud of it, but it needs updating. We’ve moved on as a business and social media marketing has moved on.
So how should we go about it?
We think we know a fair bit about Social Media Marketing, but do we know everything? Far from it. And [...]
A blog post introducing myself as Juice Digital’s newest employee and going on to discuss the value of social media for companies and brands. The discussion is supplemented with a real life case study of Skittles.
Gordon Brown: Look, it wasn’t my fault that a load of people on trailer parks in America couldn’t repay their loans and caused the world’s financial system to collapse. And if it wasn’t for me you’d all be bankrupt and living in tents. The Conservatives are rubbish and you can’t trust that David Cameron because [...]
That’s for all MPs or PPCs.
In fact let’s change that. I’ll pay each of you a tenner if you come and listen.
And why’s that? It’s because YOU JUST DON’T GET IT and it’s driving me mad!
Now I know you all have been told that Obama only won the US presidency because he had a FaceBook [...]
I once had a punch up in a Manchester bar with an eminent publisher and businessman (you know who you are). Yes, I know it’s not big and it’s not clever. But, to be fair to us both, it was 20 plus years ago when our testosterone was raging and yes, of course, it did [...]