What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
What questions are you asking about social media marketing? In our view, there is still some confusion about the difference between engaging in social media for relationship management and Social Media Marketing.
We’ve managed to obtain a sneak preview of the new Facebook Lite site. Here it is:
Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.
I have been showered with information about search engine optimisation, Digital PR and the like. It will get some getting used to, but soon I will be involved in some actual projects. So far, done some research on social media demographics in the UK for MD Steve Downes.
As a bit of fun for tonight’s Big Chip Awards, Juice Digital will send a bottle of decent bubbly to the person who predicts the most winners in the North West categories.
Simply reply to this blog post to enter.
Here are the categories:
Best E-Business project
Best Public Sector Project
Best Not for Profit Project
Best E-Learning project
Best Use of [...]
There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.