Tag Archives: social networks

New Facebook Lite site

We’ve managed to obtain a sneak preview of the new Facebook Lite site.  Here it is:

Social Media Marketing is taking off!

Here’s today’s view from the Juice Digital office window. Yes, we’re having a blast.

Gravatars, or globally-recognised avatars

A gravatar, or globally recognized avatar, is quite simply an image that follows you from site to site appearing beside your name when you make a comment. Avatars help identify your posts on blogs and web forums, so why not on any site?

Google making Waves

Google Wave is coming: it’s a concurrent rich-text editing tool where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well-suited for quick messages as for persistent content — it allows for both collaboration and communication.

Buzz monitoring tools: an introduction and a list

With a professional buzz monitoring platform, you can monitor the social Web and find your brand mentioned on millions of blog posts, viral videos, reviews, audiocasts, photos, Twitter updates. You can undertake real-time monitoring of mentions of your organisation, product, issues and competitors.

You can analyse buzz about outcomes of specific marketing campaigns and social media investments. You can be aware of which content is making an impact, what needs to be managed and uncover key influencers online by topic, based on user-determined weightings.

A conceptual model of value for social media

Setting corporate strategy for social media is not straightforward. One thing that helps is to have a conceptual model to represent how you want to create value from any social media platform.

Rebooting marketing and using digital

As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.

I stand before you naked

There is a common dream (nightmare?) that many people have. You find yourself in a public place and then you realise you are naked. You panic and try and cover yourself or run away. Freudians have a field day with it.
I’ve realised that this is how many brand managers feel when contemplating social media or [...]

News for Pandas

The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.

New digital public relations network on Ning.com

Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.