Tag Archives: Surveys

Does social media involvement equate to success?

A recent study shows that the brands most engaged in social media are also experiencing higher success rates than those of their non-engaged peers. Of course, what everyone really wants to know is whether or not social media actually pays off in terms of extra revenue. This study seems to indicate that it does.

Social media marketing, email marketing and SEO: the elite trio of online marketing?

MarketingSherpa recently published a survey revealing marketers’ opinions of where social media marketing fits among what the publication calls the “elite trio” of Internet marketing: social media, search and email