With a professional buzz monitoring platform, you can monitor the social Web and find your brand mentioned on millions of blog posts, viral videos, reviews, audiocasts, photos, Twitter updates. You can undertake real-time monitoring of mentions of your organisation, product, issues and competitors.
You can analyse buzz about outcomes of specific marketing campaigns and social media investments. You can be aware of which content is making an impact, what needs to be managed and uncover key influencers online by topic, based on user-determined weightings.