Weird Milestone
By Martin Kevill, Community Manager
On Wednesday evening, the @WeirdHorse Twitter account reached the 100,000 follower mark. To put that figure into perspective, Fred the Weatherman has 17,000 followers, Vic Reeves has 50,000, Keane have 105,000 and The Sun newspaper has 121,000.
The account is manned by a horse who lives in a field [...]
Luxury brands are in a difficult position when it comes to social media. They are in a digital no-man’s land. On the one hand they are consistently reading that social media (Facebook, Twitter and LinkedIn) is the place to be and on the other they have a marketing history which has tended to shy away from mass communication tools.
A blog by Tom McKenna looking at the possible outcome for social media sites, such as Twitter and Facebook, if they diversify into other digital areas. Microsoft and Google’s reaction to this is considered and the conclusion made that Twitter and Facebook simply do not have the resources or technological capabilities to compete directly.
This is a Blog by Tina Jagla of Juice Digital, Social Media Marketing Agency, Manchester
The American HBO Show True Blood (produced by Alan Ball) is showing us how to keep Fans excited and on high alert inbetween seasons and keep the buzz going. An impressive six months after the end of Season 2 in the [...]
This is a blog by Tina Jagla:
Me being on the internet started in Germany, in the summer of 2000 – I was 17 – when I was riding my bike the 7 kilometres to my friend’s place almost every day to explore this new and exciting wonder that was the internet. Swimming pools? Pah! We [...]
Consumers are growing up and they don’t want their brands to shout at them any more.
If you’ve brought up kids, you’ll know what a culture shock it is when yours become adolescents. In my case, this time last year I had a gorgeous 13 yo daughter living in my house who was a joy to [...]
I’ve been thinking all day about this: http://news.bbc.co.uk/1/hi/uk/8310716.stm
I’d be really interested to hear what you hardcore search gurus think about it. I’ve heard everything from ‘a revolution’ to ’so what?’ Please let me know what you think below.
For as long as I can remember, ‘agency people’ have been put in convenient, clichéd boxes to enable recruiters and employers to categorise and filter the individuals they’re after. This goes something like:
The suits. Generally the account managers who liaise between the client and the agency. Also encompasses those involved in strategy, planning and new [...]
So the integration of social media continues. As we are always keen to emphasise at Juice, Salesforce.com is essentially a CRM application and about engaging with customers and prospects once they know and are aware of you.