What is the digital switchover?
The digital switchover is the process of turning off the UK’s use of ineffective analogue marketing tactics and replacing it with a digital marketing strategy.
Why is it happening?
The digital switchover is a sensible policy. It will mean that every company and brand will be able to receive digital marketing services through [...]
As the mainstream economy needs new models of growth and innovation, so marketeers should adopt digital in a measured way.
The vast majority of corporate websites, for example, have zero ‘personality’. Why should I engage with you rather than your equally knowledgeable competitor? Telling me about your passions would have more effect than changing the corporate typeface.
Juice Digital has created an online network of media, marketing and public relations professionals intent on staying up-to-date in Digital PR and creating best practice.
The term ‘expert’ in social media is anomalous. Unless you have founded something like Facebook, confine yourself to being a master. However, Digital PR professionals increasingly need to become digitally literate. Ideas and content are still king but you need digital skillsets to maximise their effectiveness.
There’s no point to your online presence if no-one can engage with you. And there’s no point getting customer feedback if you don’t respond, quickly. Don’t be afraid of negative comments – they’re an opportunity to react, respond and turn a negative into a positive.
Someone recently asked the question “All these million searches for things….where did we used to go to get these answers?” When did you last pop into the library to do some research rather than Googling it? BG - before Google
Should companies and brands establish their own community networks or develop an area in an established social network like Facebook or LinkedIn?
Think about the purpose of an email and always have a call-to-action: make it obvious what you want a satisfied reader to do and make it easy for them with a single click.
Just another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.